'Advertisers have responsibility not to fund clickbait disinformation'

Advertisers can indirectly fund disinformation if they do not monitor their ad placements properly, said a representative of a risk-rating organisation.

Global Disinformation Index (GDI) lead product manager Emanuele Brandi said advertisers play a huge role in creating a trustworthy media environment and thus have a responsibility to make sure that their ads are not placed in sites that promote disinformation...